What should be in a high school marketing textbook?
From learning social media marketing to how empathy is used in marketing, here are 6 answers to the question, “What should be in a high school marketing textbook?”
- Social Media Marketing
- How to Create Marketing Offers
- The 4 Ps of Marketing
- Concept of Storytelling
- Brand Creation
- The Idea of Empathy
Social Media Marketing
High-school marketing textbooks should contain sections on social media marketing for several reasons. Firstly, social media marketing is one of the most powerful forces in the digital marketing world and is likely to stay that way for some time. While specific platforms and trends may come and go, best practices like creating quality content and aiming to grow a targeted audience are evergreen. Secondly, social media is an avenue that high schoolers can practice immediately to build their marketing skills, and it is helpful for students to be able to experiment with this option early.
Michael Alexis, CEO, swag.org
How to Create Marketing Offers
Creating effective marketing offers is fundamental to any successful high school marketing textbook. Students need to learn how to craft compelling and attractive offers to maximize their chances of success. It includes understanding the customer’s needs, researching the market, defining target markets, testing offers with focus groups, pricing strategies, sales channels, and more. Additionally, a comprehensive understanding of the customer’s journey is essential for any marketing strategist.
Kate Wojewoda-Celinska, Marketing Manager, Spacelift
The 4 Ps of Marketing
The 4 Ps of marketing – Product, Price, Place, and Promotion – should be introduced in a high school marketing textbook, among other things.
The four essential components of a successful marketing plan are the four Ps of marketing, commonly referred to as the marketing mix. It is crucial to understand these components to develop successful marketing campaigns and comprehend how various organizations handle marketing.
The 4 Ps of marketing provide students with a framework for assessing and learning multiple marketing techniques, so they must understand them. Additionally, it can assist students in critically analyzing marketing initiatives they come across in their daily lives and comprehending the fundamental ideas underlying their success.
David reid, Sales Director, VEM-Tooling Co. Ltd.
Concept of Storytelling
One thing that should be in a high school marketing textbook is the concept of storytelling. Storytelling is an effective way to communicate a brand’s message and engage an audience. It can help students understand the narrative’s power and build a more meaningful connection with their target audience. Furthermore, storytelling can be used to create powerful visuals, videos, and other creative content that can be used to promote a brand.
Henrik Partk, CEO, Marketin
Steps for successfully building a brand should include: Vision-boarding, researching similar brands, and creating a high-quality logo, website, visuals, and content to grab the attention of and target a specific audience.
Brand creation is the #1 most important marketing aspect for students to grasp, whether it’s marketing themselves or a future client, so why not start practicing with high school textbooks!
Colleen Sproull, Content Marketing Manager, Evinex
The Idea of Empathy
I believe that one of the most important concepts that should be included in a high school marketing textbook is the idea of empathy.
Empathy refers to the ability to understand and share the feelings of others. In the world of marketing, this means being able to understand the needs, wants, and desires of your target audience and developing products, services, and campaigns that meet those needs. Incorporating empathy into marketing strategies can help companies build stronger relationships with their customers and increase customer loyalty. It can also lead to more effective marketing campaigns and a better overall return on investment.
By teaching empathy in a high school marketing textbook, students will not only learn an important marketing skill, but they will also develop a deeper understanding of human behavior and relationships, which will serve them well in both their personal and professional lives.
Sven Patzer, CEO, Sveny Corp.
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